Sutardja Center for Entrepreneurship & Technology (CET), 20 March 2017

Every firm is under pressure to adapt and reinvent, and innovative firms know how to do this. Amazon started by selling retail products over the Internet, but later transformed to offer IT Cloud services as Amazon Web Services. Apple is a similar case — once only a computer company, it reinvented itself into a digital music retailer and much more. And while some firms transform well, others do not, and they end up being disrupted.

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