Understanding Six Models of Advanced R&D
Authors: Ikhlaq Sidhu, Tal Lavian, Victoria Howell
Our purpose is to develop new models that define the advanced development & corporate research approaches of modern global high tech firms. While the world has moved on from Bell Labs’ famous advanced research model, visionary and farsighted technology-driven innovation is still vital to many of today’s most successful global technology companies. To identify modern models of effective advanced research approaches, the context in which such approaches are most effective, and the metrics by which they should be evaluated, we interviewed leaders at various successful and established global firms such as Cisco, Intel, Google, and others. We used the data collected to inductively arrive at six models that characterize modern advanced research approaches.