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SAVING THE PLANET: THE MARKET FOR SUSTAINABLE MEAT ALTERNATIVES

By 2017-03-16 No Comments
Applied Innovation Review Issue No. 2 June 2016
Authors: Indira Joshi, Seetharam Param, Irene, Milin Gadre

This paper looks at the impacts of industrialized meat production and population demands to estimate the inflection point by which meat-rich diets become unsustainable. We also evaluate the total available market for meat alternatives, current players, barriers to entry, and opportunities for future innovation.

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